
By Jose “Pepitone” Reyes
My condolences to the Steinbrenner family, all Yankee fans will miss the “Boss” and especially Yankee fans of my age. I’m talking about the ones that had to struggle watching the Yankees in the late sixties and the early seventies, you know who you are. We were first hand witnesses when we picked up the Daily News to read about this guy who had just purchased the Yanks. Nobody knew who he was, this guy from Cleveland, George Steinbrenner. And remember, unless you had some idea of who the Yankees were before, another words, if you were in your early teens and on, you would know a little about Yankee tradition. So it was a crucial time, the Yankee tradition was in jeopardy. For those who were just toddlers, Steinbrenner was the only hope left for the Yankee tradition to continue. If he didn’t step in, Yankee stadium would probably not exist anymore.

In the Six Part series dedicated to the history of Yankee Stadium by New York Daily News writer Wayne Coffey, he explains the grave situation (Part Four: The Bronx Zoo) that faced Yankee fans as their team was in shambles and the stadium itself was deteriorating:
It was one of the happiest moments I’ve ever had as a ballplayer,” White said.
Roy White signed with the Yankees as a 17-year-old kid from Los Angeles, in 1961, his head full of visions of Yankee Stadium grandeur. Soon he’d be playing alongside Mickey Mantle and Whitey Ford, and doing it well into October.
“When you sign with the Yankees,” White says with a soft laugh, “you think, ‘I’m going to be in the World Series every year.’”
It did not quite happen that way. The Yankees hit bottom in White’s rookie season, 1966, finishing last, 26½ games out of first, reaching the nadir on the afternoon of Sept. 22, when they lost to Moose Skowron and the White Sox, 4-1, at the Stadium. Bobby Murcer, a 20-year-old shortstop-turned-center-fielder from Oklahoma, was already hearing all the next Mickey Mantle talk. Murcer drove in the Yankees’ only run that day. The crowd of 413 – no misprint – did not have to fight much traffic on the way home.
The Yankees had their good moments over the next 10 years, most of them furnished by Mel Stottlemyre, who had three 20-victory seasons and won 164 career games on mostly second-division teams; and by White, Murcer and Thurman Munson.
A pugnacious, squat-bodied catcher from Canton, Ohio, Munson was the American League rookie of the year in 1970, and would become not only the pillar on which the Yankees were rebuilt, but the club’s first captain since Lou Gehrig.
“He’s the greatest winner I ever played with,” says Willie Randolph, who was an integral part of the Yankee resurgence himself, after he was acquired in December 1975, the Yankees trading a top starter, Doc Medich, to get him.
But mostly the news was grim, and sometimes downright bizarre. Shortly after Munson’s third full season, two Yankee lefthanders, Fritz Peterson and Mike Kekich, announced they were swapping wives, and lives. This particular transaction did not go over too well with the new owner, George M. Steinbrenner III, the military-minded scion of a Great Lakes shipbuilder, who had bought the club from CBS for $8.8 million. Steinbrenner put up a little over $800,000 of his own money.
The investment has worked out pretty well.
With his team playing in Shea Stadium while Yankee Stadium was undergoing renovation in 1974 and 1975, Steinbrenner commanded his players to get haircuts and follow orders. The Yankees returned to respectability, if not dominance, and when Steinbrenner replaced manager Bill Virdon with Billy Martin, a Yankee hero of old, the sense of invigoration was almost instantaneous. The low-key Virdon was a solid baseball man who brought professionalism to the club, and had the team in the AL East race into the final weekend in 1974. But Martin brought his own buzz with him, to say nothing of baggage, and showed up at the perfect time...Continue Reading
Note: I have the all six parts on Yankeeology.com, just click on the “Stadium” image on the sidebar.
He goes on with the signing of Jim “Catfish” Hunter and key acquiring of players who would make up to be champions. But it was the characters of these players that Steinbrenner propelled in as owner. He knew a winner when he saw one and he knew the type of players it would take to become champions, he was an expert in building a perfect team chemistry.
But things became very sour for the Yankees in the eighties although they made the World Series in 81. He became a nuisance with the Windfield escapades, things really got ugly, the players from the 70′s were gone and every player he picked up was a bust. As a fan, I was going to the games very frequently and the pitching was atrocious. The only reason why my friends and I would go to the games was because of “Donny Baseball”, Don Mattingly. There was nobody there at the games, so much room to roam around, the stadium was ours.
Here in this Steinbrenner SI article by Alex Belth (Page two), you can get more of the picture:
In the ’80s, the Yankees imploded. Steinbrenner bought talent — after the 1980 season, he made Dave Winfield the richest man in sports with a 10-year, $23 million deal — and traded away promising prospects such as Jose Rijo, Willie McGee and Fred McGriff. The Yankees had the best cumulative regular-season record in baseball during the decade with only the ’81 Series loss to show for it.
“The problem with the Yankees,” wrote Bill James in 1988, “is that they never want to pay the real price of success. The real price of success in baseball is not the dollars you come up with for a Jack Clark, or a Dave Winfield or and Ed Whitson. … It is the patience to work with young players and help them develop. So long as the Yankees are unwilling to pay that price, don’t bet on them to win anything.”
From 1989-1992, the Yankees were 288-359, never placing higher than fourth. In 1990, they bottomed-out, finishing dead last, 21 games out…..Continue here

This is when I personally became critical of the Yankees and I continued on and was very vocal. All that money thrown around and nothing for it. When Mattingly was discarded, pushed aside I was very bitter towards him. Although it was Mattingly’s back that really pushed him out, I was furious when he left and blamed most of it on Steinbrenner’s disregard. Picking up superstars and trading away young prospects was the general concern for me and Steinbrenner was the architect behind it all, it was frustrating for the least. I was even more outraged when Tino Martinez signed. Here we had a member of the Seattle Mariners playing in Yankee stadium for my Yankees and taking Mattingly’s place, ouch! But it was a great choice, he had the right character and was perfect for the ultimate team chemistry formula. Not to mention, O’ Neil, Jimmy Key and Boggs.

It was the 90′s now, nothing since 1978 and the new generation was getting restless. We were all getting restless and then came 1996. Happy days were back and I was satisfied because we had a team that was similar to the 77 and 78 teams. The Yankee mystic, the comebacks, the down and dirty hard work type of players. It was 1996 and Steinbrenner was back in the picture. The Yanks went on to win 4 out of 5 years, they were 1996, 1998, 1999 and 2000. A dynasty was born and since then the Yankees have become an entity that no other professional team in any other sport can match.

Is this good for the sport of baseball? Was George Steinbrenner good for the sport of baseball? You probably ask yourself this question many of times. As a “true” Yankee fan, my obvious answer would be yes, of course. But because I am a “True” Yankee fan and love the game of baseball and I admire a hard working, low key, hustle inclined, team player. Then I would say that George Stenbrenner was and still is a great inspiration because he has kept the Yankee tradition alive and never veered off excellence. This is what he was all about, you can see it in every Yankee. They know that we, the Yankee fan, will not tolerate anything else but hard work, a no showboat attitude, all-out hustle and most of all, team unity.
You ask yourself if Steinbrenner was good for Yankee fan and for baseball in general. As a Yankee fan, George Steinbrenner was huge and we all have a little of him in our blood now, either if you agreed with him wholeheartedly or overwhelmingly disagreed with him. His attitude towards winning and his push for excellence is what every true Yankee fan is all about and we are definitely proud of it! You can’t take that away from him, he promised and he delivered. There were bad times that’s for sure, especially in the 80′s but he configured another group of overachievers and did it all over again in the 90′s. Every true Yankee fan has a little of George Steinbrenner in them and we should recognize it. Some of us more than others but this is a fact! As for non-Yankee fans, there’s a tall tale sign that shows how George Steinbrenner affected them positively, in one way or another, just look at the numbers. Look at attendance numbers of opponent’s the Yankees face during the season. We all know how high these numbers are, look at the games on TV and you see them. I don’t mean the many Yankee fans that are visible. I mean the “true” fans of the opponents the Yankees face, you can see how much they want to beat the Bronx Bombers and why? Because they know and their team members know also, they are playing against an organization and a sports tradition that is equal to none. They want to beat the best!
Don’t forget, it was George Steinbrenner who brought tradition back and kept it alive until now. And I don’t see any sign of this tradition fading away in the near future. We now what it takes to win and George Steinbrenner reminded us and helped install it on now, a third generation. As for baseball, he raised the bar in a competitive manner and helped baseball survive in its worse moments. Yes George Steinbrenner is gone now but the Yankee tradition will always live on because of his love of the Yankee fan, he gave them their dignity back and made them winners again. As for the players who went through the system, they are so grateful of the organization he created. Ask them? They say he was tough on them but they learned about winning and winning is contagious!
George Steinbrenner admired Thurman Munson so much, they got along so well. I think it was because they were very much alike.

Oh! He did other things and outside of Baseball, as you will see in this presentation by MLB and New York Yankees.com. More on Steinbrenner here.

Click on Image here and read the Press Release